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What Is Sitecore CMS and Why Should You Make Use of It?

Are you frustrated by the failures and limitations of your current content management system? Do you feel as though you’ve simply outgrown your current CMS, and are looking to explore other options?

If so, then perhaps you’ve thought about using Sitecore CMS as an alternative.

In this post, we’ll help you to get a better understanding of what Sitecore technology is, and why it will work for your business.

Then, we’ll let you know where you can go to find a service plan that’s the perfect fit for your company.

What Is Sitecore?

Before we speak in more detail about why using Sitecore CMS is such a smart move for your company, let’s quickly discuss what Sitecore actually is.

Sitecore is a content management system (CMS) that streamlines your entire digital marketing and content management strategies. The key here is that Sitecore’s platform doesn’t just help you to manage your website alone. It also helps you to manage your mobile sites, apps, your social media platforms, blog posts, and much more.

In short: think about everything you have and everywhere you are on the Internet. Then, imagine being able to manage it all from one central space. That’s what Sitecore CMS is all about.

Within Sitecore, you have three main databases with which to work from. They include the core database, master database, and web database.

Your core database allows you to add buttons, create your own applications, configure your settings, and much more. You do it all through the .NET framework, which is both flexible and intuitive.

Your master database allows you to actually edit your content. Here, you’ll store not just deleted or saved content, but also content you’re currently editing. You can even customize your workflow, translate parts of your site, and much more.

The web database holds onto the live versions of your content — so unlike the master database, there are no “previews” here.

Sitecore also actually indexes the content on your website, stores web templates, allows you to add additional languages, and declares your ASPX layouts.

The Benefits of Sitecore Technology

We’ve answered the question, “What is the Sitecore developer?” Now, it’s time to talk about the specific benefits that it offers to companies within a variety of industries.

Read on to learn more about why so many brands rely on Sitecore for their digital marketing and content management needs.

1. Serious Customization

One of the biggest benefits of Sitecore technology is the level of customization that it offers.

Not only does it make third-party integration easy, but it also lets you customize your content editor menu and toolbar. Plus, it lets you personalize text, media, and even widgets based on the specific web visitor.

You can even customize the type of communication you have with your customers, from forums and blogs to RSS feeds and more.

2. Better Analytics

Would you like to learn more about who is visiting your website?

Sitecore can help you to understand when and where your visitors are coming from. Plus, it will provide you with an in-depth look at their behavior on your site. You’ll learn what your demographic actually is — not just what you assume it is.

You’ll find out which pages of your website are the most popular, and which ones are pushing users away. You’ll be able to see the geographic location, gender, and other preferences of your visitors.

This will allow you to improve your site and other web presences based on user analytics, not assumptions.

3. An Intuitive User Interface

Let’s face it: with everything else you have to do in a day, you just don’t have the time or interest in learning a new interface.

With Sitecore, you won’t have to.

You can personalize your own menus, choose your own channels, and easily access multiple databases. Because Sitecore has lots of applications that are designed to help with smaller tasks, it’s much easier to target exactly what you want to accomplish next. You can keep an eye on current email campaigns, grant user access, and much more.

Even better?

You can do it on a screen that looks similar to the Windows desktop you’re familiar with.

4. Internationally-Friendly

As your company grows, you want to expand your market to an international level.

Your CMS needs to be able to keep up. With Sitecore, it’s easier than ever to translate your content into multiple languages.

Whether you need to automatically translate a landing page, a blog post, or your entire website, Sitecore makes sure that it happens quickly.

5. The Chance to Improve Your SEO Score

It’s no secret that SEO is one of the most important parts of your business.

Sitecore lets you look at your website through the eyes of popular search engines like Google and Yahoo.

This way, you can see where you rank when compared to your competitors. You’ll even get advice about how to boost your SEO rankings.

Ready to Make Sitecore a Part of Your Strategy?

We hope that this post has helped you to understand not only what Sitecore is, but also how Sitecore technology can improve your business.

Remember that Sitecore is a scalable, intuitive, and seriously flexible CMS option — one that can only help your company to become more successful.

Of course, finding the right CMS platform is only a small part of your overall growth strategy. You’ll still need to consider things like web development, IT consulting, PPC ads, and much more.

We want to help you to take your business to the next level.

Learn more about our services, and get in touch when you’re ready to grow.