In a world increasingly dominated by the Internet and, more recently, mobile apps, having a strong web presence is vital for any business. From a small mom-and-pop store to a gigantic multinational corporation, businesses of all kinds are doing their best to develop a prominent online presence. Why such an intense focus on the Internet? Simply put, there is no way to do business nowadays without some kind of help from the world wide web. After all, $1.1 trillion of all retail sales in 2011 were “web-influenced,” i.e. either directly purchased from the Internet or researched on it.
What are some of the best ways to engage the Internet? For starters, businesses should consider hiring web application development services. Custom apps and software can be made by design companies to fit a business’s needs. From developing shopping cart software directly on a business’s website to creating employee apps to measure productivity, web application design companies can create apps with all the specifications a business could want. In addition, search engines such as Google and Bing expect websites to have a certain quality of design. Having innovative web apps and an interactive, easy-to-use website can greatly increase a business’s online visibility.
And that is just considering web applications. Now that 80% of mobile device use occurs inside apps and that there are nearly 5 billion mobile phone users in the world today, creating solid, accessible mobile applications has never been more important. Mobile apps are just as useful as accessing the web. Shopping cart software and performance management systems are just a few of the options available when creating mobile apps. Smartphone use is only going up (one survey predicts that use will increase by 42% every year) so it’d be wise to look into custom application design.
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