Custom application development is something that every business owner should think about if they want to make their company website easier to use. For those that may not be aware, web applications are applications that are accessed by users over a network, such as an intranet or the internet. Through highly specialized custom application development, any business can outfit their website with things like web portals and SharePoint CRM. Finding experts in the latest portal integration methods is essential. Most portals allow external and internal access to specific corporate information by using single sign on or secure authentication. With full portal development and integration, it can be extremely difficult to tell the difference between the external system and the portal itself. The better designed it is, the less distracting it will be to those attempting to log in. Some people may be a bit confused when it comes to the world of custom application development and what it entails. In fact, it can be quite easy for lay people to confuse websites and web applications in general, just like it is relatively common to confuse the worlds of website design and interface design. Today, one of the single largest reasons for the popularity of customized website applications is because of their unique ability to be updated and maintained without having to distribute and install new software on potentially hundreds or thousands of client computers. Those that want to give their company websites a chance to benefit from advantages like these could find all the need with a custom application developer. As long as the designer knows how to listen, they will be able to craft an application solution that will meet all of their clients needs.