If you are in the process of designing an Ecommerce website, you have likely realized that you have a number of choices ahead of you. Whether you are trying to choose the best content management system or designing mobile applications, however, you are hopefully working with an Atlanta online marketing company to help you navigate this situation successfully.
This is especially true when it comes to web application design. Web applications are dynamic, interactive systems that help businesses perform critical tasks which increase and measure their productivity. As a result, custom web application designs will be tailor-made for a company’s particular needs and help them meet numerous goals. However, some companies take this freedom a little too far, especially when they aren’t working with expert web application designers. Read on to learn about some common web application design mistakes, and consider hiring an Atlanta website designer to help you avoid them!
Getting a Little Too Creative With GUI Controls
GUI stands for “graphical user interface”, so GUI controls refer to the software components users rely on to order products and more through your web application. These controls can include numerous details, but if your choices don’t focus on functionality and usability, they will fall flat. Common mistakes include GUI controls that are too similar in appearance to other features on your web page, confusing customers who don’t understand why the “link” they are clicking on isn’t working. This can cost you sales and conversions; while you don’t have to abandon all of your ideas, make sure your GUI controls prioritize usability.
Inconsistent Software or Design
Your GUI controls should use clear language that differentiates between different features. Likewise, everything should always appear on the same place on the page. Taking care to make sure these simple goals are met will result in a web application design that looks easy to use and functions just as well.
A Lack of Perceived Affordance
Affordance is defined as what you can and cannot do to an object. Perceived affordance is therefore being able to tell what a feature does just by looking at it. Users should not only be able to select or deselect checkboxes, type into text boxes and click on links, but be able to know what each feature is used for. Without perceived affordance, your users will only get frustrated and confused, causing them to leave your webpage.
Research shows that 75% of users admit to making judgments about a company based on their web design. This is especially true for web application design: if your GUI controls are confusing or poorly implemented, they will reflect badly on your company’s credibility, ability and more. Avoid this problem from the start by hiring some of the best website designers Atlanta has to offer today!