The methods for generating business with new customers change every day. What does not change, however, is the need for a reliable referral tracking system. While it is still important for businesses to continue to build personal face to face relationships with customers and clients, the best digital referral tracking system allows clients to monitor what referral methods work and what methods don’t. A professional marketing team will generate and create follow up digital contacts that will reinforce the personal contacts and relationships, after the client makes a connection with a customer.
A digital referral tracking system can provide immediate contact and follow up after an initial website business or customer email. These follow up digital responses can be as obvious as the client’s ad appearing on a customer’s social media page after a visit to their website.
Consider the following sequence of online events:
This sequence demonstrates one of the benefits of custom software development and the referral tracking system options that are available. Many other configurations and opportunities are available as well.
The most current physician website design also includes sophisticated levels of a referral tracking system. Consider this sequence of online actions:
Medical referral tracking software, like other industry specific designed software, works for a simple reason. In 2012, studies found that 77% of patients used a search engine prior to booking a medical appointment. In an effort to become informed about a diagnosis, many future patients will turn to the Internet to understand what their current situation is.
Even though statistics indicate that many decisions about medical care at least originate on the web, a 2015 study of marketers working for healthcare organizations indicated that 90% of respondents said their current staff does not have marketing experience. In addition, this staff lacks sufficient digital skills. These current staff members are working with patients and filing paperwork. In fact, this paperwork for insurance and HIPAA purposes can cost an average of $20 per document. Worse yet, a single misfiled document can cost a firm $125 in lost productivity.
The solution is often as simple as outsourcing healthcare referral management software tasks to an outside provider so that office staff can spend their time with patients.
We measure our success by the successes that we help our clients achieve. As a result, we’ve helped launch more than 1,000 projects, while maintaining a 90% return-customer rate over the course of our 15 years in business.