A client’s first impression of your business is, more often than not, based on your website. If you’re looking into how you can build your web presence, you’ve probably been overwhelmed by all the available options. With so many web portals to choose from, how do you know which one will work the best for your needs? Here are just a few reasons why considering a WordPress site could be a good idea for your website upgrade.
It’s easy – WordPress sites use open-source software, which encourages users to edit and contribute to WordPress development resources and codes. You can download the software and any additional WordPress widgets for free, and many use one-click installation, making it simple to customize your website and all of its additional resources. (Which is important, considering Google often sorts websites by the quality of their design.) You don’t need to be an expert to learn your hand at easy coding changes, user-friendly site mapping, or theme customization.
It’s simple – Website designers have their work cut out for them with other standard host sites. But WordPress hosting is a simple alternative, offering clean, simple themes in a variety of styles. If you visit the forums, there are even WordPress development resources for those looking to increase their knowledge about how WordPress sites work, and how to create them. (This can help ensure your business has the most up-to-date information about what makes your website run, and what you can do to keep it current.)
It’ll help your business – If the simplicity of WordPress sites doesn’t sell you, consider this. Having an updated web presence for your company can open you up to the opportunity of SEO, or “search engine optimization.” Using certain keywords you want associated with your business, SEO can help your website be seen by prospective clients when they search the web for those keywords. WordPress offers SEO plugins that you can use within the web applications to tweak your website’s SEO content. (Fun fact: In order to rank in the top 10 for a keyword, Google usually looks for sites that contain at least 2,000 words.)