When going through the website design process for a healthcare service, there are several things to keep in mind. After all, you need functional website design, but at the same time, you may not want everything black and white. It can be fun to play around with your healthcare website design, but there are certain functions it must fulfill. These functions include ease of access, organization, and relevant content. When these three things work in harmony, nothing can stop your awesome healthcare website design!
The first major part of medical website design is ease of access. People have to be able to find and get to the page for it to be of any use to them. This starts on search engines such as Google. You need to keep relevant keywords on your webpages so that when people search for those things, your name comes up. In addition, 40% of people admit that they will abandon a website if it takes more than three seconds to load!
About 75% of people say they will make a split second judgement on a company’s credibility based solely off of their website design. This is especially true when speaking about medical website design, because people are often coming to look for a specific answer to a question. Websites for doctors need to serve a specific purpose, which is why it is so important that they are organized into topics and subtopics.
Companies who post 21-50 each month tend to see an increase of about 45% in their website traffic. That website traffic indicated people who are learning about your brand based on what they see on your website. This is why you need to have quality content, to pull them in and help them understand and believe that you will provide the best possible care.
Does your website follow these rules? If it doesn’t, do you plan on changing it?