The total number of lawyers in the U.S. has grown exponentially over the last 100 years. Back in the late 1910s, there were only about 120,000 American lawyers. Today, there are more than 1.3 million.
As a result, there are also a lot more law firms than there used to be. If you want to hire a law firm to provide you with legal services these days, you’ll have around 50,000 firms to choose from.
This is what makes law firm marketing so important to all the law firms out there. No matter how good your law firm is, the number of available law firms can make it difficult for your firm to stand out in the crowd.
If your law firm is having trouble attracting new clients, increasing your firm’s brand presence online will help. Here are a few law firm marketing ideas to consider.
Create a Website That Lays Out Your Legal Services
If your law firm doesn’t have a website in place right now, you’re behind the times. It’s absolutely essential for all law firms to have responsive websites up and running.
Your website is going to provide people with the first impression of your law firm. Make sure they get a great first impression by having your website designed by professionals who know exactly what they’re doing.
Additionally, make it a point to lay out the legal services that you can provide for your clients on your website. And do more than just list them on your homepage.
Each legal service that you’re capable of providing to clients should have its own page on your website. The pages should feature in-depth explanations of your services so that people know exactly what they can expect from you.
And of course, updated contact information for your law firm should be strategically placed in different areas of your website. Make it as easy as possible for people to get in touch with you if they decide they want to take advantage of your services.
Make an Investment in Search Engine Optimization
In 2018, you need to do more than just set up a website for your law firm in order to attract attention from potential clients. You also need to ensure your website shows up in searches when people Google law firms in your area.
The only surefire way to do this is by investing in search engine optimization, which is better known as SEO.
You can attempt to learn how to stay ahead of the search engine algorithms and put your website on the first page of Google searches if you want. But it could be a very time-consuming process. You also might not get the results you want if you try to master SEO on your own.
Rather than going that route, bring an experienced SEO company on board. They’ll be able to add keywords to your site and take other steps to make sure your site starts showing up in searches more often.
Set Up Social Media Accounts for Your Law Firm
Your website is all set up. Your SEO is under control. You’re well on your way to doing effective law firm marketing for your company.
But you shouldn’t stop there. In addition to having a fully functioning website that ranks well, you should also use social media to your advantage. It’s the simplest way to connect with potential customers without spending a fortune.
Your law firm should have social media accounts set up on:
- Google+
- And more
People will have an easier time finding your law firm if you have social media accounts. They’ll also be able to interact with you easily and even browse through any reviews you might have from past clients on social media.
The one thing you do want to keep in mind when it comes to social media, though, is that it can be tough to keep up with it. Updating social media can turn into more trouble than it’s worth when you have a million and one other things going on.
A social media management company can take care of this problem for you. They’ll keep your social media sites updated so you don’t have to worry about doing it yourself.
Set Up a Pay-Per-Click Advertising Program
It can cost you a fortune to advertise your law firm through the traditional methods like TV, radio, and even newspapers.
Why take that approach to advertising when you could take one that will allow you to get your law firm in front of those who need it most for much less money?
Pay-per-click advertising has become a popular advertising option for law firms that want to establish their presence online. A knowledgeable PPC firm can show you the ropes and let you know how to get more eyeballs on your law firm and your law firm’s website.
Establish Email Lists to Stay in Touch With Potential Clients
As your law firm grows, one of the things you should do is get into the habit of asking clients and those you meet out in the field for their email addresses.
This will allow you to use email marketing to promote your business. Every week or two, you can send an email to those on your email marketing list and let them know about any special services you’re providing.
By doing this, you’ll be able to generate new leads and find people interested in your law firm’s services. It’s one of the most cost-effective ways to build up your law firm’s online presence.
Let Law Firm Marketing Take Your Firm to the Next Level
If your law firm isn’t bringing in enough business at the moment, it’s probably a sign that you need to make law firm marketing more of a priority.
By marketing your law firm more effectively, you can ensure that people know about your business. You can also encourage them to call you instead of your competitors the next time they need legal services.
Contact us to find out more about how law firm marketing works.