Monthly Archives: May 2019

database programs

Programming Complete: 7 Crucial Database Programs To Use In 2019

Did you know that the database management system industry will grow at a rapid rate within the next three years? After all, it’s expected to have an industry size of $63 billion by the end of 2022. It will have a CAGR of 8%–higher than a lot of other IT-related industries around.

This showcases that utilizing a database is now a necessity, not a bonus option. Like social media marketing, databases are now an essential tool to keep up with the competition.

That said, these programs are expensive. Which are the best database programs fit for your budget? It’s best if you ensure that it’s secure, easy to use, and easy to learn.

So, what are the best free database software? Read on and find out more today.

1. TeamDesk

This database solution is powerful while maintaining its ease of use. It gives you the means of making custom databases without the hassle of learning a lot of technical knowledge. Another great thing about this software is that it runs through the cloud, using its own secure servers.

With TeamDesk, you won’t need to invest in your own cloud server hardware. Also, the company flaunts that its uptime rate is 99.96% over the last six years. That makes it a more reliable choice than a lot of other software.

The software can function on different platforms like the PC, Mac, and mobile phones. You can choose between predefined templates or build your own when setting up a database. As soon as you’re done, you can add or remove features as you see fit.

2. Knack

Knack is one of the most diverse database solutions in the market. It’s targeted to organizations regardless of their size without compromising ease of use. This cloud-based platform has companies using it all over the world, including companies from the Fortune 500.

This software gives a large variety of tools that help you organize your business data. You can use metrics to structure your data and link the records together. With the use of formulas and equations, you can gain a better understanding of your data.

You can set up dashboards that have charts, graphs, and pivot tables. This allows you to get data insights in real time. You can also check datasets and do some searches with the use of flexible filters.

3. TablePlus

The software is your best choice if you’re looking for an on-premise database management platform. TablePlus is available for the Mac, helping you make and manage relational databases. You can do this using one user interface like MySQL and others.

You can make, query, edit, and save databases with the use of a native app. It’s easy to do since it’s fast and easy to use. But TablePlus’s defining feature is that it has its own TLS encryption, ensuring that your data doesn’t fall into the wrong hands.

Its other features include multi-tab and multi-window modes. This helps you get a quick overview of the different datasets. You can also use the Code Review function to check on the changes made to the databases.

4. Oracle

This software is one of the most popular solutions available in the industry. It has world-class database products with great features like Edition-Based Redefinition. With this, you can decrease the impact of data coupling.

Oracle is a multilayered database product that has a Database Cloud Service. It’s designed to help ensure that it supports workloads no matter the size. It also has encryption solutions that run out of the box, designed to support application development to production deployment.

The software also has an easy to understand web console. This allows you to make and manage databases in a quick, simple fashion. If you’re interested, you can ask the company to give you a demo software to set expectations.

5. Microsoft Access

This is the oldest commercial database solution in the market. Regardless, it’s still easy to use when making databases for your business. It also runs on the cloud with built-in encryption, meaning you can share it without worrying about security.

The software lets you make custom databases, provided that you’re good with the technology. You also have the option to pick from their professional database templates. If you want, you can integrate the SQL Server and Azure SQL to help scale large datasets.

6. MariaDB

This solution’s makers are the original developers of the MySQL. A lot of tech giants like Facebook and Google use this software for their operations. This database server has a great drop-in replacement functionality for MySQL.

MariaDB developers place a lot of concern about security. That’s why whenever they release a new version, they merge in all the security patches available to MySQL. They also enhance these security functions whenever it’s possible.

Its main draw is its high-scalability that comes with an easy integration capability. It also gives users real-time access and the core functionalities of MySQL. MariaDB has an extensive knowledge base since it’s been around for more than 20 years.


CUBRID Manager is a great database administration tool. It’s free and open source, optimized to cater for web-based applications. Its usefulness increases when you have complex web services that process huge data amounts and concurrent requests.

This solution offers multiple granularity locking as well as online backups. It also has the GUI tools and drivers for some popular development languages like PHP, Python, Perl, and Ruby. The only major drawback is that CUBRID doesn’t work with Apple systems.

Get the Best Database Programs Today!

There are a lot of other database programs you can use. But if you’re unsure of where to start, the solutions mentioned on this list are excellent choices for starters. You can always search for other database solutions out there if these aren’t fit for your database needs.

If you don’t have the time to learn how to use these tools, you can always ask experts to help you build a great database. You can contact us today and let us help. We’re looking forward to working with your business.

5 Solutions for an Effective Healthcare Digital Marketing Strategy

In 2018, healthcare digital marketing grew to a $2,84,000,000 industry: a 17% increase from 2017. A growing number of patients are open to virtual healthcare methods and the majority of consumers do internet research on healthcare providers before making a decision.

If you want to craft an effective digital marketing strategy for your healthcare business, now is the time to take action. 

Unfortunately, many healthcare businesses are unaware of the modern solutions. They continue to use the same methods that were popular thirty or forty years ago.

The good news is that you can gain an edge over your competitors by creating a modern healthcare marketing strategy. This can help build trust in your service, drive traffic to your site and get you new patients.

Use these five effective solutions to maximize your online reach and see your numbers climb.

1. Optimize Your Site’s Usability

Potential patients will shop around for the best deal. That means you need to make their experience of your website easy, accessible and with flawless presentation.

Attention to detail is vital, as patients will be far less forgiving of sloppy web design than they will for other product websites. If your site doesn’t look professional, how can they trust that your approach to medical care is going to be the very best they can get?

Here are some quick wins:

  • Put your main CTAs on the front page above the fold – these should include your Book An Appointment, Register Now and Contact links
  • Do a website audit and correct any broken links, confusing menus, spelling mistakes and any other flaws
  • Take a little time to optimize your formatting (allowing for white space, using headers and sub-headers, bolding appropriately etc.)
  • Make sure your site loads quickly by using plugins to compress content and stripping out anything unnecessary

A well-designed site should reduce your bounce rates and build trust in your brand by providing an excellent first impression.

2. Invest In Mobile Optimization

Most web traffic comes from phones. Mobile optimization is one of the easiest and most effective ways of marketing in the healthcare industry.

Most of that traffic is also from app usage, so building an app is an obvious move for anyone serious about marketing effectively.

There are several ways to do this and which method you choose will probably depend on budget.

For a simple solution, you could go for a progressive web app. This isn’t a true app, as it’s accessed via a browser. It will provide a scaled-down version of your existing site that will behave like an app and load fast on mobile. 

This is a great option for a small budget. However, it will need patients to already know about your site to find it (i.e. it won’t be available on an app store). It also can’t integrate the same level of special functionality as a native app.

Investing in a native app that lives on the customer’s phone is an excellent way to keep patients engaged. You could also offer services like virtual appointments or chatbot services.

3. Optimize For SEO (Including Voice Search)

According to Google, search engines are by far the biggest way for patients to find healthcare providers online. To drive traffic to your site, investing in Search Engine Optimization is the best thing you can do.

As a healthcare provider, your business is likely to be tied to a specific area, so do these things to maximize your SEO for your local area:

  • Target specific locations with geofencing
  • Publish location-specific content to drive traffic to your site
  • Optimize for local keyword searches

Voice search is also on the rise. Brands are responding by making their own audio content for voice assistants like Google Assistant and Alexa.

By doing the same, you can give your customers a flavor of what they can expect if they engage with your brand, which can be fantastic for building trust.

4. Retain Your Audience With Great Content

Trends in healthcare marketing are moving towards prevention and maintenance rather than the “crisis management” approach of past decades. In this climate, healthcare businesses have a fantastic opportunity to build and retain an audience.

Create helpful health-based content that your customers will keep coming back for. This will help you gain more business from your existing patients and develop excellent word-of-mouth.

Here are some ways to produce engaging content.


Blogging is a key marketing strategy for businesses in 2019. Health and fitness content online has exploded in the past two decades as gym memberships have increased 50% in the US.

Blog consistently and provide helpful, actionable content that will make your customers want to come back to your site.

Video Content

5 billion videos are watched on YouTube every single day. It remains the most popular search engine in the world besides Google.

Video content should be in your marketing plans if you want to reach more customers.

Story-based content is extremely powerful from a healthcare perspective. Think about including this in your marketing strategy, as well as videos about the services you offer.


Keep your customers engaged with a patient newsletter. Ask for their feedback and opinions, let them know about new services you’re offering and link to your best content from your blog.

5. Use Pay Per Click To Engage With Customers On Social Media

Social media marketing is an easy way to build brand familiarity and fine-tune your marketing strategy.

You can use Pay Per Click advertising to filter your ad’s audience by device, location, interests, background and more. If your service caters to a very specific type of client, this is a great way to test how effective your marketing methods are for the particular customer persona that you have in mind. 

It’s very cost-effective, as you only pay when someone clicks on the ad. Because you can see clear, quantifiable results in real time, you can also make adjustments while the campaign is still running. 

Stand Out With Effective Healthcare Digital Marketing

By embracing the modern techniques used by digital marketers in other fields, you can tap into a market that many of your healthcare competitors are neglecting as they continue to follow old methods and trends.

However, for the best results in healthcare digital marketing, you need to understand how your business differs from other types of brands and how to adapt these methods to suit your unique audience.

Invest in mobile optimization to reach the widest audience possible. Use social media marketing like PPC to build brand familiarity. Maintain your patient base by providing useful, reassuring content that will keep them coming back.

If you’re ready to take action, take a look at our service plans to see how we can help you craft a fantastic digital marketing campaign.