80 percent of customers prefer email as the primary reach out method from a brand. It’s because of this that if you’re running a business you need an email marketing plan.
Here are 9 nine trends that you need to incorporate into your marketing strategy.
1. Predictive Marketing
Predictive marketing is one of the best ways to build a profitable, and long-lasting relationship with your customers.
It’s an email marketing plan that allows you to analyze customer data so you can better serve them. You can see their web browsing behavior, and purchase history to get an idea of their habits, interests, and needs.
Not only this, but you can also see their predicted response to your email messages.
AI helps you perform predictive marketing at a faster and easier rate. An AI can also help you in terms of subject lines, email content, and calls to action. It is said that AI generated subject lines outperform handwritten ones 95 percent of the time.
AI can determine the best email send times, and frequency which can only boost conversation with your customers.
AI is too great a resource to not take advantage of it.
3. Interactive Email
Interactive emails are a neat email marketing plan that allows your customers to play a little with your emails.
By playing a little with your emails we mean it allows them to hover over animations, rotating banners, quizzes, games, and surveys. If your customer has fun with your email, they are most likely to respond positively.
In short, people really like being entertained. If you can hold their attention for more than a few minutes, they are more likely to remember you. Thanks to these types of emails, your customer won’t have to click a link to watch a video or play a game.
The reason why this is great is that a customer might be a little less than thrilled about clicking a strange link if they don’t know where it’s going.
4. Consistent Rendering
Each client has its own special way of rendering HTML and CSS. This could cause problems for you if you’re trying to make your emails look great in every inbox.
New markup frameworks ensure that emails render consistently across all email clients. Marketers can rest easy knowing that their customers will be seeing what they see when they click that send button.
5. Mobile-First Design
40 percent of all people have admitted that they check their emails on their mobile devices. This means if you haven’t optimized your emails for mobile yet, you need to start.
Make sure to tighten up your email content so it’s easier to read on mobile screens. Use responsive design to make sure they display properly and don’t use so many images that they are slow to download.
This is a marketing trend that’s been in the works for a bit, and you really can’t afford to not move forward with it.
If your email can’t generate on a mobile device, it’s probably getting tossed in your customer’s junk folder.
6. Instantly Useable Content
When people want something, they want it right then and there. You want something where you can apply and then instantly get the results your looking for.
Your customers are going to want instant change in their life from opening up your email.
If you just give your customers a bunch of links to a website, that doesn’t want them to move forward or click. Your customers want instant gratification. If you can’t give them that, they will go elsewhere.
7. Emails Become More Human
You never want your emails to sound robotic. Humans are instantly put off by heavily formal language. You want them to read the same way your customers talk.
Start out by using everyday language. You should come across knowledgeable and confident, but you can do this by not using a whole bunch of words that an everyday citizen doesn’t know.
Your customers shouldn’t have to have a degree to read your emails is what it boils down to. If your customers become confused by reading your email, they will toss it in their junk folder and forget about it.
8. Triggered Emails
Triggered emails are an effective and cost-efficient way to keep your customers engaged with your brand.
These are things like friendly welcome responses to new subscribers. You can also have an email go out for things like abandoned shopping carts.
The best thing about these triggered emails is they continuously send out and gather revenue without your marketing team having to lift a finger.
Start off by having an email generate as soon as a new customer subscribes to your site. Customers like the instant confirmation.
Throwing chatbots into the mix is a great way to fatten up your email list a little bit. If you’re wondering what they are, they are computer programs that are designed to carry on a human conversation with your customers.
They do this via pop-up windows on your websites. Your potential customers can ask the bot questions and even sign up for your newsletters and articles. It’s a convenient way that people can get answers, and you get to add them to your list.
For more ideas, you can incorporate into your website to gain followers visit our blog here.
10. Trends To Incorporate Into Your Email Marketing Plan
Coming up with an effective email marketing plan and following the trends can help you gain a bunch of new customers.
Use all of the tools available in today’s market to your advantage and get out there.
Marketing strategies don’t end with emails there is a lot more to it. Click here for more strategies and ideas.