An impressive 87 percent of marketers said that using social media in their business strategy led to more exposure for their company.

Increased exposure and traffic are a few of the many benefits of social media for business. Along with bringing more traffic to your website, using social networks can lead to more leads and sales as well.

If you’re not using social media marketing, you’re losing out on these key advantages.

Using the right marketing tactics is vital to your success. Want to learn why social media marketing is important?

Read on to discover the top ten reasons to start marketing with social networks right now.

1. You Can Reach a Wider Audience

Online, your marketing messages reach potential customers without the restrictions of business hours. Since you’re not limited by time zones and locations, your posts can be viewed and shared by people all over the world.

Because there are more users hopping on social media every year, the more people you can reach the more chances you have to grow your audience.

2. More Effective Customer Service

Having a social media page allows users to send you questions either in private or in public. If you handle an issue or answer a question on your page other users can see your company’s compassion and willingness to listen.

Interacting with your followers on social media is also a great way to show your business’ persona and professionalism.

3. More Inbound Traffic for Your Site

Social media exposure is a great way to increase your number of conversions. Younger users, such as millennials, use social media as a way to find new products and companies to follow.

Certain users prefer different social networks for various reasons. For example, an older individual might find you on Facebook, while a millennial could discover you on Instagram.

4. Create a Brand Personality

One of the advantages of social media marketing is that it’s an easy way to give your brand a voice. Is your business voice funny and laid back? Or are you aiming for knowledgeable and reliable? Depending on your target audience, social media is the best way to humanize your brand and give it a face.

Giving your business a personality can help you can build customer trust. People are more likely to stay loyal to a brand or company that they can relate to.

Wendy’s Twitter account is an excellent example of how brand voice can generate a buzz about your business.

5. Discover More About Your Target Audience

Interacting with your followers on social media is the easiest way to learn more about them. You can post questions to encourage engagement and get immediate responses.

Plus, marketers that ask questions or reach out to their customers increase their chances of conversion. Not only are you building customer trust and loyalty, but you’re also communicating your brand message.

The easiest way to track the success of your marketing strategies is with a social media management service. Once you know what works, you can stick with it and focus on communicating your message.

6. Learn from Your Competition

An obvious benefit of social media is that you can watch your competition. Chances are if a user follows your competition and you sell a similar product, they’ll be interested in following you as well.

You can engage with your competition’s followers, or keep an eye on what other businesses are doing to reach out to their audience.

By watching your competition you can also better understand your consumers. Find out what types of advertising were successful and use those tactics yourself.

7. Boost Your Sales

Networks like Facebook still play a key role in marketing. With over $4 billion generated in revenue, Facebook ads are clearly working.

According to the Social Media Marketing Industry Report, 94 percent of marketers still use Facebook in their business strategy.

Social media continues to grow, increasing the necessity of social marketing. With more people using social networks, it’s more important than ever to promote your business online.

8. Generate More Leads

Generating more leads is just one of the benefits of advertising online. According to the Social Media Examiner, about two-thirds of companies using social media marketing led to an increase in leads.

Using a social network to promote your brand or service is a simple and effective way to reach new users. An example is to encourage new leads by reaching out through Facebook lead ads, which work well on mobile phones.

9. An Increase in Brand Recognition

Providing your followers with interesting and useful content increases awareness of your brand. By promoting your products or services on social media, people will be more likely to trust your business and listen to what you have to say.

Interactions online can be as simple as answering a comment or liking a post. Communicating with your audience lets them know that you are willing to listen and handle problems.

10. Better SEO Rankings

Not only can you understand your target audience’s preferences by using social media, you can rank higher on search engines and improve your SEO rankings.

By adding social media marketing to your business strategy, you will rank better on Google. Check your business name online and it should pull up your social network pages along with your website.

New users will click on your social media profiles or website instead of on outside sources to learn more about your services.

The Many Benefits of Social Media for Business

With an ever-expanding audience using social networks like Facebook and Instagram, it’s more important than ever to keep your brand profiles active and relevant.

There are plenty of benefits of social media for business including an increase in traffic, leads, and sales. You can also communicate with your consumers and build brand loyalty.

Not only do you rank higher by keeping your social media pages active, but you also have a faster way to solve customer problems online.

Start taking advantage of these key benefits today. And if you have any questions about how to improve your social media strategy, reach out to us.